Stefán Gunnarsson, Commercial and Marketing Director
Icelandic Football Association (KSI)





Stefán is the Commercial and Marketing Director of the Icelandic Football Assocation. Recent milestones include a new Puma kit deal and a restructure of the brand portfolio of the association, including launching a special new crest for the team. He has over 15 years experience in brand management, marketing, strategy and negotiation.

Prior to joining the association he ran a marketing agency in Iceland working with some of the world´s leading brands. He has an MSc in International Marketing from the University of Strathclyde, and an MBA Football Industries from the University of Liverpool.




Tuesday October 19th, 16:20 AM

Sports Disciplines Forum: Rebranding in sport - how to effectively change the image of a sports organization and win professional awards - case study.

  • How to create an attractive and modern visual identification in sports?
  • How to emphasize organization values in visual identification?
  • Storytelling in a rebranding project.
  • How important is it to involve fans in the organization's DNA?
  • From a logotype to gadgets - a comprehensive rebranding project.

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