DEMES Statuettes in the Sports Image category are awarded to athletes and coaches who achieve sporting success and, through skillful building of their image, become idols of mass imagination. Sportsmanship confirms the outstanding character traits of the player or coach, while popularity and the ability to inspire broad social masses prove both the unusual personality and the professional approach to the occupation. Media attention and successful advertising contracts along with the ability to be in astonishing shape either as an individual or a team constitute the full measure of success in modern sports.
Key factors include:
- personality
- sporting success
- image building
- media and promotion, including the use of the Internet
- quality of sponsorship
Sports Image category winners:
- 2004 - Otylia Jędrzejczak
- 2005 - Jerzy Dudek
- 2006 - Robert Kubica
- 2007 - Leo Beenhakker
- 2008 - Robert Kubica
- 2009 - Maja Włoszczowska
- 2010 - Justyna Kowalczyk
- 2011 - Marcin Gortat
- 2012 - Tomasz Majewski
- 2013 - Justyna Kowalczyk
- 2014 - Robert Lewandowski
- 2015 - Robert Lewandowski
- 2016 - Robert Lewandowski
- 2017 - Kamil Stoch
- 2018 - Kamil Stoch
- 2019 - Robert Lewandowski
