Paula Kowalska is a specialist in sports sponsorship activation and public relations. She currently works for UK-based Hatch Communications, where she looks after partnership activation across multiple sports disciplines.

Her recent experience includes event, content and PR sponsorship activation for clients including Remington (Manchester United sponsor), (travel and Match Break provider for a variety of clubs and organisations including F1, Premier League, rugby, cricket and tennis), Hisense (UEFA World Cup and Euro sponsor, Leeds United sponsor) and the English Football League (Mind charity partnership).

She holds degrees in International Relations and Political Science acquired at the University of Warsaw, during which she also completed semesters at the University of Mila and the University of Bologna.