Mootaz Chehade is a specialist in football relations and digital media. He's currently working as partnerships and digital media content manager at 433, the largest football network on social media.

He previously worked as a journalist covering major football events for several media outlets including the latest World Cup in Russia. He did his new media and journalism studies at the Lebanese University in Beiru.

Tuesday October 19th, 4:40 PM

Sports Disciplines Forum: Sports organization as a publisher - how to create and distribute engaging content for XYZ generations?

  • The evolving role of sports organizations - marketer or publisher?
  • Social media, club television, promotional events - how to build relationships with fans?
  • Athlete as an ambassador - how to engage him/her to build the brand of a sports organization?
  • How to effectively promote partners and sponsors among fans - balance between marketing and sales.

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