The DEMES Statuettes in the Sports Media category highlight a new generation of sports content. The dynamic development of the Internet has caused a revolution on the media market, thanks to which new media generate millions of views per month, presenting the audience with what they expect. The specific nature of online presence means that both traditional media and new media projects must constantly compete for viewers' attention and time not only with attractive content, but also with marketing activities and successful cooperation with partners.
Candidates in the Sports Media category will be evaluated on aspects such as:
- innovative approach
- quality of conducted activities
- building relationships with viewers
- originality
- reach
- marketing activities
- multi-channel
- cooperation with partners
